Why “Behind The Curtain TV” Makes Advertising Sense

Each year, companies try their hand at different ways of advertising.  Some successful, and some leaving companies with a bad taste in their mouth.  In most cases, I, sadly, hear about the latter rather than the success stories.  Let’s face it, spending advertising dollars is usually the same as gambling.  I understand there are risks […]

Behind The Curtain TV

The Message of Marketing

Many times, I will sit up at night watching television, mainly sports, and judging commercial spots. One of the downfalls to working in television is judging the work of others. Many times I will sit on my couch and wonder why marketing companies, and the companies they represent, select the storyboards they do. For instance, […]